Florida welcome centers, with maps and citrus juice, are on Interstate 10 (near Pensacola), Interstate 75 (near Jennings), Interstate 95 (near Yulee, north of Jacksonville), and U.S. 231 (near Campbellton), and in the lobby of the New Capitol in Tallahassee.
Visit Florida. As the tourism promoter of record for the entire state, Tallahassee-based Visit Florida provides a treasure trove of up-to-date nitty-gritty for cities, parks, and man-made attractions as well as airports, transportation, and off-the-beaten-path enticements. This official tourism marketing corporation (not a government entity) was created as a not-for-profit public-private partnership by the Florida legislature in 1996. Tourism—Florida's top industry—and related interests employ more than 1.1 million workers from the Panhandle to Key West. Visit Florida, 2540 W. Executive Center Circle, Tallahassee, Florida, 32301. 850/488–5607; 877/435--2872; www.visitflorida.com.